Program Type
Honors
Faculty Advisor
Megan Toland
Document Type
Poster
Location
Face-to-face
Start Date
25-4-2023 1:30 PM
Abstract
Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good care of the property. Habitat for Humanity in Pope County has been active for ten years, but many locals still do not know that a Pope County branch exists. This lack of awareness severely limits the donations that HFHPC receives, which in turn hinders the home-building process. Therefore, my project was to create a marketing plan that would spread awareness of the Pope County branch of Habitat for Humanity, and to raise money for their 2022-2023 house build. The project was very successful! We raised over $2000 from two cookie jars sales that I organized and hosted with the help of the HFHPC board members. Our sales were also featured in three different newspapers, so that raised a lot of awareness for the Pope County branch of Habitat for Humanity.
Recommended Citation
Addison, Hailey, "Marketing Campaign for Pope County Habitat for Humanity" (2023). ATU Research Symposium. 8.
https://orc.library.atu.edu/atu_rs/2023/2023/8
Marketing Campaign for Pope County Habitat for Humanity
Face-to-face
Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good care of the property. Habitat for Humanity in Pope County has been active for ten years, but many locals still do not know that a Pope County branch exists. This lack of awareness severely limits the donations that HFHPC receives, which in turn hinders the home-building process. Therefore, my project was to create a marketing plan that would spread awareness of the Pope County branch of Habitat for Humanity, and to raise money for their 2022-2023 house build. The project was very successful! We raised over $2000 from two cookie jars sales that I organized and hosted with the help of the HFHPC board members. Our sales were also featured in three different newspapers, so that raised a lot of awareness for the Pope County branch of Habitat for Humanity.