Title
Untapped: Exploring the Cultural Dimensions of Craft Beer
Files
Role
Editors
Department
Behavioral Sciences
Document Type
Book
Abstract
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Publication Date
2017
Publisher
West Virginia University Press
City
Morgantown
ISBN
9781943665679 (cloth); 9781943665686 (paper)
Recommended Citation
Chapman, Nathaniel G., J. Slade Lellock, and Cameron D. Lippard, eds. 2017. Untapped: Exploring the Cultural Dimensions of Craft Beer. Morgantown, WV: West Virginia University Press.