Program Type
Honors
Faculty Advisor
Dr. John Narcum
Document Type
Presentation
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Location
Online
Start Date
25-4-2023 8:00 AM
Abstract
The coronavirus pandemic had produced many unprecedented challenges in terms of marketing, but it has not all been negative. The world crisis caused a major shift to online which produced new and innovative marketing strategies. Marketing was able to become somewhat better resulting from the coronavirus pandemic. However, the shift towards an online world also initiated a flooded marketplace where competition was high. Marketing had to find methods to combat supply chain issues, remote work, and learn to communicate well to keep consumers informed and happy while being competitive. Their communication efforts should build customer loyalty as this is difficult to come by. Social media aids these efforts by keeping the consumer informed while building upon the relationship. Marketing played a prominent role in presenting the value and need for items in an extremely unstable economy consisting of unsure consumers.
Recommended Citation
Henderson, Makayla, "The Effects of Covid-19 on Business and Marketing" (2023). ATU Research Symposium. 6.
https://orc.library.atu.edu/atu_rs/2023/2023/6
The Effects of Covid-19 on Business and Marketing
Online
The coronavirus pandemic had produced many unprecedented challenges in terms of marketing, but it has not all been negative. The world crisis caused a major shift to online which produced new and innovative marketing strategies. Marketing was able to become somewhat better resulting from the coronavirus pandemic. However, the shift towards an online world also initiated a flooded marketplace where competition was high. Marketing had to find methods to combat supply chain issues, remote work, and learn to communicate well to keep consumers informed and happy while being competitive. Their communication efforts should build customer loyalty as this is difficult to come by. Social media aids these efforts by keeping the consumer informed while building upon the relationship. Marketing played a prominent role in presenting the value and need for items in an extremely unstable economy consisting of unsure consumers.