Title

Bottling Gender: Accomplishing Gender Through Craft Beer Consumption

Document Type

Article

Publication Date

4-4-2018

Abstract

While beer has maintained a position as the most popular alcoholic beverage among men age 21–34, a recent Gallup poll indicates that craft beer has surpassed wine as the most popular beverage for women in the same age group in USA. In light of this trend, there has been little research done to explore gender dynamics in craft beer consumption and the craft beer industry. This paper seeks to understand the increasing popularity of craft beer among women by: (1) exploring beer as a gendered object, (2) illuminating the experiences of women in the craft beer culture and industry, and (3) examining how gender is done, redone, and undone in craft beer spaces. Drawing from a discursive content analysis of an online beer community, it seeks to consider the gendered nature of beer and how gender is both reconfigured and upheld, allowing for the possibility for new consumption patterns.

DOI

https://doi.org/10.1080/15528014.2018.1451038

First Page

296

Last Page

313

Volume

21

Issue

3

Publication Title

Food, Culture, and Society

ISSN

15528014 (print); 17517443 (electronic)

This document is currently not available here.

Share

COinS