Title

About Us: Authenticating Identity Claims in the Craft Beer Industry

Document Type

Article

Publication Date

4-15-2019

Abstract

Since its humble beginnings in the late 1970s, the craft beer industry has exploded into an industry with more than 5,000 craft breweries operating in the US alone. Much scholarship has neglected the cultural aspects of the craft beer phenomenon, tending to focus on economic and historical accounts of craft beer and brewing. These approaches remain primarily descriptive and atheoretical, thus overlooking the sociocultural dynamics of craft beer production, consumption, and acculturation. Constructs of craft brewing often define it simply as being "craft" and in opposition to domestic brewing, which also leads to implicit and explicit assumptions about craft beer as inherently authentic.

DOI

https://doi.org/10.1111/jpcu.12787

First Page

351

Last Page

372

Volume

52

Issue

2

Publication Title

The Journal of Popular Culture

ISSN

00223840 (print); 15405931 (electronic)

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