School of Business
Delta Dental of Arkansas, an affiliate of the Delta Dental Plans Association, had been a profitable provider of dental insurance since its inception in 1982 as a one - product company selling group dental policies to companies in Arkansas. With the retirement of its founding CEO in 2000 after 18 years of service, its board of directors crafted a new organizational structure, hired a new CEO from the outside, restructured the board, and redirected the focus of the organization. An external marketing firm employed by the company, following extensive research, encouraged the management of Delta Dental of Arkansas’ to develop a broader and more comprehensive approach to doing business. Following the consultant’s recommendations, Delta Dentals’ new business plan focused on ideas to generate repeat business, attract new business, diversify, and introduce additions to the company’s line of services to influence company growth.
Davis, Larry R.; Brumm, Joan; and Bashaw, R. Edward, "Delta Dental Of Arkansas Taking The Next Step" (2009). Faculty Publications -School of Business. 178.