Thailand's destination image through the eyes of its citizens
Parks, Recreation, & Hospitality Administration
This study investigates images of Thailand from the perspectives of Thai residents. The study was conducted at domestic and international tourist destinations in Southern Thailand, and 352 respondents participated in the study. The majority of respondents were females, 18-34 years old, and single. Residents from both destinations ranked natural beauty as Thailand's most important image. A significant difference was found in residents' perceptions of images of Thailand. These included activities and topics such as hiking and sightseeing, variety of food, spas and massages, night life, entertainment, night clubs and bars, relaxing and calm setting, a good place for a family to visit, and signs in other languages. © Taylor & Francis Group, LLC.
International Journal of Hospitality and Tourism Administration
McDowall, S. & Choi, Y. (2010,) Thailand's destination image through the eyes of its citizens. International Journal of Hospitality & Tourism Administration 11(3): 255-274. DOI: 10.1080/15256480.2010.498279