Title

International tourist satisfaction and destination loyalty: Bangkok, Thailand

Document Type

Article

Publication Date

3-1-2010

Department

Parks, Recreation, & Hospitality Administration

Abstract

This study compares first-time and repeat international tourists regarding their satisfaction and destination loyalty with their visit(s) to Bangkok. The data were collected from 254 international tourists. The results revealed that they were most satisfied with beautiful architectural buildings and historical sites, shopping opportunities and cultural sightseeing. Friends and families were their preferred information sources. Vacationing in Bangkok was the main purpose of their trip and taxies were their main means of transportation. First-time and repeat visitors differed in their views of Bangkok as being an amazing place, the hospitality of residents and beautiful smiles, and the quality of goods/services. For repeat tourists, professionals and students differed in their views of safety and security. Both groups would revisit Bangkok and recommend Bangkok to others. © 2010 Asia Pacific Tourism Association.

DOI

10.1080/10941660903510040

First Page

21

Last Page

42

Publication Title

Asia Pacific Journal of Tourism Research

Comments

At the time of publication, Siriporn McDowall was affiliated with New Mexico State University.

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