Bottling Gender: Accomplishing Gender Through Craft Beer Consumption
Document Type
Article
Publication Date
4-4-2018
Abstract
While beer has maintained a position as the most popular alcoholic beverage among men age 21–34, a recent Gallup poll indicates that craft beer has surpassed wine as the most popular beverage for women in the same age group in USA. In light of this trend, there has been little research done to explore gender dynamics in craft beer consumption and the craft beer industry. This paper seeks to understand the increasing popularity of craft beer among women by: (1) exploring beer as a gendered object, (2) illuminating the experiences of women in the craft beer culture and industry, and (3) examining how gender is done, redone, and undone in craft beer spaces. Drawing from a discursive content analysis of an online beer community, it seeks to consider the gendered nature of beer and how gender is both reconfigured and upheld, allowing for the possibility for new consumption patterns.
DOI
https://doi.org/10.1080/15528014.2018.1451038
First Page
296
Last Page
313
Volume
21
Issue
3
Publication Title
Food, Culture, and Society
ISSN
15528014 (print); 17517443 (electronic)
Recommended Citation
Chapman, Nathaniel G., Megan Nanney, J. Slade Lellock and Julie Mikles-Schluterman. 2018. “Bottling Gender: Accomplishing Gender through Craft Beer Consumption.” in Food, Culture, and Society 21(3): 296-313. https://doi.org/10.1080/15528014.2018.1451038