Starbucks: A Case Study of Efficiency in the Coffee Industry

Authors

Andrew N. Mason, Arkansas Tech UniversityFollow
Tracy L. Cole, Arkansas Tech UniversityFollow
Nina Goza, Arkansas Tech University

Document Type

Article

Publication Date

6-2017

Department

School of Business

Abstract

While individual companies in the coffee industry have their own set of strengths, they also share many common features that are prevalent in successful companies throughout the industry. These key industry success factors include an effective leadership style, effective management practices, and effective marketing efforts. This paper explores why Starbucks has experienced success in the highly competitive coffee industry.

DOI

http://dx.doi.org/10.18374/JIMS-17-1.4

First Page

43

Last Page

48

Volume

17

Issue

1

ISSN

19306105, 23789557

Recommended Citation

Mason, A., Cole, T. L., & Goza, N. (2017). Starbucks: A Case Study of Efficiency in the Coffee Industry. Journal of International Management Studies, 17 1): 43-48, http://dx.doi.org/10.18374/JIMS-17-1.4.