Title

Interior Planning: A Small Business Discussion Case

Document Type

Article

Publication Date

2014

Department

School of Business

Abstract

This case revolves around a strategic decision that the CEO of a small office interior consulting firm must make as a result of supplier, competitor and customer changes in the industry over the last few years. The company has been negatively affected by the economic downturn of recent times, a common problem for firms affiliated with the construction and office space industries. Interior Planning is facing hard choices in an industry which is seeing margins shrink and competition increase in a fight for survival. It must find a way to remain profitable and at the same time preserve its market share.

Volume

2014

Issue

1

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