Interior Planning: A Small Business Discussion Case
Document Type
Article
Publication Date
2014
Department
School of Business
Abstract
This case revolves around a strategic decision that the CEO of a small office interior consulting firm must make as a result of supplier, competitor and customer changes in the industry over the last few years. The company has been negatively affected by the economic downturn of recent times, a common problem for firms affiliated with the construction and office space industries. Interior Planning is facing hard choices in an industry which is seeing margins shrink and competition increase in a fight for survival. It must find a way to remain profitable and at the same time preserve its market share.
Volume
2014
Issue
1
Recommended Citation
Bashaw, E., Alexander, S., & Jones, S. C. (2014). Interior Planning: A Small Business Discussion Case. Business Journal for Entrepreneurs, 2014 (1).