Communications Assessment Deployment: Take One

Document Type

Article

Publication Date

2011

Department

School of Business

Abstract

Because communication skills are crucial to the success of business professionals, faculty members need effective ways to assess business students’ communication skills. The authors devised a multi-faceted assessment of undergraduate students’ oral and written communication skills as represented by research papers, essays, and videotaped presentations. These communication samples were rated by a team of trained faculty members using rubrics developed for this purpose. With respect to written communication skills, ratings of research papers indicate that students were at the 'developing' but approaching the 'competent' level on all dimensions (critical thinking, organization, language, convention, and sources). Upper-division students on average scored higher than lower-division students on essays, indicating that coursework may be somewhat effective in improving these skills.

Volume

1

Issue

6

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