Selecting and Developing Suppliers for Mass Merchandisers

Document Type

Article

Publication Date

2005

Department

School of Business

Abstract

This paper intends to examine various product and management characteristics of small manufacturing enterprises (SME) to determine critical factors that award qualified suppliers of mass merchandising companies. About 1700 small manufacturers participated in a programme that determined their readiness to enter the mass merchandising market. The assessment instrument collected 34 questions for a firm assessment rating (FAR) of their management practices, 41 items for product evaluation rating (PER), and two items for the overall quality of the firm and its product. The model was very successful in predicting if the product would be recommended to the mass retailers. It was also able to identify nine critical factors that determine the selection of the SME's product and help to develop desirable suppliers for mass merchandisers.

DOI

10.1504/IJMTM.2005.007704

First Page

566

Last Page

580

Volume

7

Issue

5-6

ISSN

13682148

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