Title
Using a "balanced approach" to measure merchandising supplier performance
Document Type
Article
Publication Date
2006
Department
School of Business
Abstract
This study aims to verify the usefulness of a "balanced approach". It examined 236 small manufacturers that had attempted to become suppliers to the mass merchandiser market. Each firm was asked to complete a self-assessment instrument and allow its product to be independently evaluated by a trained marketing professional. The results suggest that, while the balanced approach is useful in evaluating small suppliers, the reliance on only firm-related items is not as effective as an approach using an instrument that also includes product-specific measures. Firms with superior management and products were more successful in reaching a merchandiser's shelves than those with poor ratings in each area.
DOI
10.1108/13683040610652177
First Page
4
Last Page
13
Volume
10
Issue
1
ISSN
13683047, 17588057
Recommended Citation
Knotts, T. L., Jones, S. C., & Udell, G. G. (2006). Using a "balanced approach" to measure merchandising supplier performance. Measuring Business Excellence, 10(1), 4-13. doi:https://doi.org/10.1108/13683040610652177