Title
Online Retail Systems in Global COVID-19 Pandemic
Document Type
Article
Publication Date
2022
Department
School of Business
Abstract
The Covid-19 global pandemic has threatened the global economy; and pose serious daily challenges to companies, organizations, and firms worldwide. Our paper focuses on the adaptations to changes made by retailers through their online retail systems in response to the COVID-19 pandemic of 2020 & 2021. This study begins with the benefits of online retail then explaining the differences between thriving and failing businesses. These changes are derived from CDC recommendations and guidelines that drove businesses to implement new marketing and business techniques and resort to online sales. Also discussed are the challenges of online retail systems such as security and fraud, customer loyalty and trust, inventory management, and malfunctions of online retail infrastructure. These challenges lead our paper into the complications of any business which failed to adapt to the pandemic. Furthermore, we highlight implications for theory and research.
DOI
10.4018/IJRCM.290041
First Page
1
Last Page
16
Volume
11
Issue
1
ISSN
21609624
Recommended Citation
Idemudia, E. C., Chambers-Sauls, N. C., Raisinghani, M. S., Medina, J. S., & Zhang, T. S. (2022). Online retail systems in the global covid-19 pandemic. International Journal of Risk and Contingency Management (Ijrcm), 11(1), 1–16. https://doi.org/10.4018/IJRCM.290041