Nonprofit organizations' use of the World Wide Web: Are they sufficiently fulfilling organizational goals?
Document Type
Article
Publication Date
9-1-2004
Department
Communication & Journalism
Abstract
This study explores nonprofit organizations' Web sites to determine the extent the organizations utilize the Web to accomplish organizational goals. A sample of the 100 largest NPOs in the United States was used for the study. Results found the selected NPOs were effectively using the Web to present traditional public relations materials and connect with publics. However, the organizations were largely unsuccessful in making interactive and relational communications with publics. © 2004 Elsevier Inc. All rights reserved.
DOI
10.1016/j.pubrev.2004.04.002
First Page
279
Last Page
284
Publication Title
Public Relations Review
Recommended Citation
Kang, S., & Norton, H. E. (2004). Nonprofit organizations’ use of the World Wide Web: are they sufficiently fulfilling organizational goals? Public Relations Review, 30(3), 279–284. https://doi.org/10.1016/j.pubrev.2004.04.002