The Determinants of Factors in FIT Guests' Perception of Hotel Location
Document Type
Article
Publication Date
2010
Department
Agriculture & Tourism
Abstract
The purpose of this study was to (1) evaluate factors in FIT guest's perception of five-star hotel location, and (2) assess the differences among customer-satisfaction levels and how those differences impacted guests' satisfaction with their choice of hotel. FIT guests (Frequent Individual travellers/foreign independent traveller) staying at 17 five-star hotels were selected based on information of foreign immigration statistics recorded by the Korea National Tourism Organization. Factor analysis of the six dimensions was labelled as Tourism Attraction, Convenience, Safety, Surrounding Environment, Traffic, and Accessibility. Results showed that FIT guests value and expect in a hotel's location: (1) safety, (2) ease of access to transportation portals (air, train, bus, and public transportation), and (3) close connection to area attractions (historic, business, and pleasure).
DOI
http://dx.doi.org/10.1375/jhtm.17.1.167
First Page
167
Last Page
174
Publication Title
Journal of Hospitality and Tourism Management
Recommended Citation
Lee, K.-W., Kim, H.-b., Kim, H.-S., & Lee, D.-S. (2010). The determinants of factors in FIT guests' perception of hotel location. Journal of Hospitality and Tourism Management, 17(1), 167-174. http://dx.doi.org/10.1375/jhtm.17.1.167