Assessing the Quality of A Restaurant's Website Using DINEWEBQUAL

Document Type

Article

Publication Date

6-2012

Department

Agriculture & Tourism

Abstract

The objectives of this study were to assess the quality of a restaurant Website using an instrument (DINEWEBQUAL) and to investigate customers' behavioral intention with regard to the restaurant Website. A questionnaire was administered to a convenience sample of 211 students in the Southwestern region of the United States. Respondents were randomly asked about family restaurant Websites. Confirmatory Factor Analysis (CFA) revealed that three dimensions, titled “Aesthetic,” “Ease of Use,” and “Product Quality Assurance,” have construct validity, and Cronbach's alpha coefficient and composite reliabilities were tested. Empirically, these three dimensions of Website quality in family restaurant Websites were supported by the structural equation modeling developed in this study.

DOI

https://doi.org/10.1080/1528008X.2012.692278

First Page

235

Last Page

245

Publication Title

Journal of Quality Assurance in Hospitality and Tourism

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