Title

An analysis of tourists' evaluation of Bangkok's performance, their satisfaction, and destination loyalty: Comparing International versus domestic thai tourists

Document Type

Article

Publication Date

10-1-2010

Department

Parks, Recreation, & Hospitality Administration

Abstract

This study examined whether international and domestic Thai tourists differ in their demographic characteristics, their evaluation of Bangkok's performance as a tourist destination, their satisfaction, and their intent to revisit Bangkok or to recommend Bangkok to others. A total of 254 international and 266 domestic Thai tourists participated in the study. The results revealed that international and domestic Thai tourists differed in their demographic characteristics, evaluation of Bangkok's performance, satisfaction, and intention to revisit. The linear regression analysis revealed that the tourists' image of Bangkok and its attractions and quality of destination factors contributed to their satisfaction, intention to revisit, and intention to recommending Bangkok to others. The entertainment factor was an additional factor contributed to tourist satisfaction, while the safety and security factor played an important role in intention to revisit and to recommending Bangkok to others. © Taylor & Francis Group, LLC.

DOI

10.1080/1528008X.2010.504181

First Page

260

Last Page

282

Publication Title

Journal of Quality Assurance in Hospitality and Tourism

Comments

At the time of publication, Siriporn McDowall was affiliated with New Mexico State University.

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