Thailand's destination image through the eyes of its citizens

Document Type

Article

Publication Date

7-1-2010

Department

Parks, Recreation, & Hospitality Administration

Abstract

This study investigates images of Thailand from the perspectives of Thai residents. The study was conducted at domestic and international tourist destinations in Southern Thailand, and 352 respondents participated in the study. The majority of respondents were females, 18-34 years old, and single. Residents from both destinations ranked natural beauty as Thailand's most important image. A significant difference was found in residents' perceptions of images of Thailand. These included activities and topics such as hiking and sightseeing, variety of food, spas and massages, night life, entertainment, night clubs and bars, relaxing and calm setting, a good place for a family to visit, and signs in other languages. © Taylor & Francis Group, LLC.

DOI

10.1080/15256480.2010.498279

First Page

255

Last Page

274

Publication Title

International Journal of Hospitality and Tourism Administration

Comments

At the time of publication, Siriporn McDowall was affiliated with New Mexico State University.

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