Brand Leveraging

Authors

Kevin Mason, Arkansas Tech UniversityFollow
Alice Batch, Arkansas Tech UniversityFollow

Document Type

Article

Publication Date

Spring 2009

Department

School of Business

Volume

13

ISSN

23793562

Comments

Mason, K., & Batch, A. (2009). Brand leveraging. Journal of Business, Industry and Economics,13.

Recommended Citation

Mason, Kevin and Batch, Alice, "Brand Leveraging" (2009). Faculty Publications -School of Business. 176.
https://orc.library.atu.edu/faculty_pub_bus/176