Innovation Evaluation and Product Marketability

Document Type

Article

Publication Date

Fall 2009

Department

School of Business

Abstract

A sample of more than 2300 innovations provided to an evaluation program was analyzed to determine basic information about the sample itself and the general quality of those innovations. The largest groups of innovations were categorized as home furnishings, personal consumption goods and recreational/entertainment products. While most innovators were judged as having good technical experience, they were seen to be lacking in management and marketing experience. Their innovations were positively judged for functionality but were judged negatively for marketability. Evaluators considered market preparedness and its acceptability by the marketplace to be critical in the potential success of any new innovation.

First Page

84

Last Page

90

Volume

19

Issue

2

ISSN

1534973X

This document is currently not available here.

Share

COinS