Document Type
Article
Publication Date
1-2022
Department
Agriculture & Tourism
Abstract
Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.
DOI
https://doi.org/10.3390/foods11010064
First Page
Article 64
Publication Title
Foods
Recommended Citation
Jun, Kyungyul; Yoon, Borham; Lee, Seung Suk; and Lee, Dong Soo, "Factors Influencing Customer Decisions to Use Online Food Delivery Service During the COVID-19 Pandemic" (2022). Faculty Publications - Tourism. 33.
https://orc.library.atu.edu/faculty_pub_parks/33
Included in
Hospitality Administration and Management Commons, Social and Behavioral Sciences Commons
Comments
Original Citation:
Jun, K., Yoon, B., Lee, S., & Lee, D.-S. (2022). Factors influencing customer decisions to use online food delivery service during the COVID-19 Pandemic. Foods. 11 (64). 1-15. https://doi.org/10.3390/foods11010064
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).